About the role

Job Summary Choice Hotels International is seeking a Director, Paid Media – Media Planning & Activation to lead full‑funnel paid media strategy and execution across the enterprise and segment portfolios. This role is responsible for driving performance excellence across TV/OLV/CTV, Paid Search, Metasearch/Hotel Ads, Paid Social, Programmatic Display & Video, and Affiliate Marketing. As a people leader, this role owns how paid media is planned, activated, optimized, and measured—ensuring Choice’…